Our Team

Meet The Team

John Clifford


John Clifford, 4th Generation, is the President of Clifford Sales Company. John’s primary responsibilities lie in the RV-Mobile Modular Market as our RV Specialist. He has been covering this market in Elkhart, Indiana and throughout the United States for well over twenty-five (25) years. John has been with the agency for over forty (40) years. During these years John has served on various rep councils and industry committees both nationally and in Indiana.

Beth Law

VP Sales and Marketing

Beth Law is responsible for the Central Indiana territory as well as Fort Wayne. Beth has been with the agency for over twenty-five (25) years. She sits on the Royal Building Products Rep Council and has sat on several other Rep Councils in the past. Beth has also assisted our manufacturers with input on developing their web based computer systems. She is a CPMR graduate, a Vice President of Clifford Sales Company, and a Partner in the Agency.


Email: blaw@cliffordsales.com

Brent Byrd

Outside Sales for Southern Indiana

Brent Byrd covers the Southern Indiana market. His office is located in heart of the Evansville covering Evansville, Bloomington, Columbus and Richmond, Indiana. Brent is also responsible for the Utility markets within Indiana. He has been in the industry for over twenty (20) years and with the agency since 2010. In 2013 Brent became a Partner in Clifford Sales.


Email: bbyrd@cliffordsales.com

Allen Kardell

Outside Sales for Northern Indiana

Allen is responsible for covering a majority Northern Indiana for the Clifford Agency. Allen’s office is located in the South Bend/Elkhart market which puts him in the heart of his territory. In his previous tenure Allen spent time as a District Sales Manager for Alpha Wire.  Allen also spent time in Home Automation selling A/V, security and voice/data products to both residential and commercial markets.  Additional experience includes twenty (20) plus years as a Manufacturer’s Rep in Indiana.

Lisa Renner

Inside Sales Represenative

Lisa Renner has been with Clifford Sales for six (6) years.  She is the primary contact for inside sales and customer service.  Lisa came to us with an extensive background in customer relations and office management.


Email: lrenner@cliffordsales.com

Courtney Crisp

Inside Sales \ Customer Service

2018 Graduate of The University of Illinois at Urbana–Champaign


Email: ccrisp@cliffordsales.com